The Future of Apple


An era of Apple

Is it possible for one company to revolutionize the fundamental core of our very lives? Is it possible for technology to change the way we look at the world? Is it possible that things can be even faster, better, quicker – that everything exists right at our fingertips?

The answer is a resounding YES, according to Apple.

Apple – a company that has completely redefined technology in the 21st century. A company that is synonymous with innovation, trend-setting, and revolutionary products. When the iPod was first introduced in 2001, it seemed as if nothing could be better. The entire music industry changed with the advent of this inimitable product.

And, a decade later, the iPhone has changed the way the phone industry works; the iPad has redefined traditional portable computing. Now, we face the launch of the new third generation iPad. It’s safe to say that Apple is at the forefront of our era, leading the post-PC revolution in today’s modernizing world – where technology has changed the very core of our lives.

And the story goes on…

And the iPad is leading this shift. Launched less than two years ago, this revolutionary product created an entirely new category of tablets, and is now used globally by tens of millions of people for virtually everything. Industry analysts believe that the iPad has changed our lives.


“The iPad is so ubiquitous, and so entwined in mainstream culture already, that it is hard to imagine a time without it.”

-Tony Bradley, PC World

A Magical Sales History Created

iPad sales have been climbing exponentially ever since its launch, a dramatic indication of the immense potential for this product – despite the fact that over 100 other tablets were launched last year.



In just the last quarter of 2011, a period of three months (from October to December 2011), Apple sold over 15.4 million iPads. This is more than any PC manufacturer sold of their entire PC line in the same period.



The question is: how has Apple done it? How has Apple positioned itself as the market leader for products such as the iPad?


By understanding the customer before the customer even understands himself.

Launched on March 7, Apple markets the new iPad as being “breakthrough because its features are.”

Unbelievable Features at Disposal

What makes the new iPad better than anything before this? The fundamental elements of the iPad have been improved: the display, the camera, and the wireless connection.

The stunning retina display, which was first introduced to the iPhone 4, has now been enhanced for the iPad. It has 4 times as many pixels as the iPad 2, and 3.1 million pixels overall – a staggering number that far beats any other mobile device. That amounts to 264 pixels per inch of the 9.7-inch iPad screen, all of which are packed so tightly together that our retina can’t distinguish between individual pixels. That is a million more pixels than even an HDTV has, resulting in incredibly clear images, and a far crisper resolution that makes every detail visible and is incredibly easy to read.

The new A5X chip with quad-core graphics drives 4 times the pixels of iPad 2, and yet it delivers the same smoothness and fluidity that the iPad is known for.


The 5-megapixel iSight camera is also a huge addition over the iPad 2. Pictures are taken with remarkable clarity, and it’s now even possible to take 1080-pixel HD video.

The ultra fast 4G LTE network, a method of receiving data far faster than the iPad’s existing 3G capabilities, results in much faster speeds than the iPad 2, because it combines Wi-Fi with 4G, enabling connections to fast data networks globally, making it much easier and incredibly faster to download content, stream video, and browse the web.

All of this is possible, without even the slightest compromise in battery life. The new iPad still lasts for an astounding 10 hours without ever having to recharge the battery even once.

However, what differentiates the iOS-powered iPad most distinctly over RIM’s QNX-based BlackBerry PlayBook and other Android-powered competitors – such as the Samsung Galaxy Tab 10.1, Amazon’s cheap new Kindle Fire, the Windows 8 tablets, the ASUS EEE Pad Transformer Prime, Motorola Xoom, and Sony Tablet S – is the App Store.

The App Store, which was launched by Apple just three years ago, enables customers to personalize their Apple products and make them more usable. Over 585,000 applications are available for purchase on the App Store, and over 25 billion apps have already been downloaded, – a mind-boggling number that illustrates Apple’s far-reaching success. Over 200,000 apps have been custom-built specifically for the iPad’s multi-touch screen – which are just not available for other tablets. Further, Apple has tailored the iPad to take advantage of its entire screen space, making readability, surfing, and browsing so incredibly easy and user-friendly that it’s impossible to overestimate their impact in creating brand value.

Further, the iCloud storage service allows Apple users to keep all of their content in sync across all iOS-based Apple devices (i.e. iPhone, iPad, iPod Touch, MacBooks), enabling music, TV shows, and movies to be accessible across all devices automatically, in addition to acting as a data syncing center (e.g. for email, contacts, calendars, photos, etc.). Launched on October 12, 2011, iCloud already has 100 million customers worldwide – and is groundbreaking in making it easier to collectively use and access data on all Apple devices.


The Concrete Question Arises

So, the real question: is the new iPad worth all the hype? Or is it just another Apple-led gimmick?

What’s remarkable is how, ever since the launch of the iPhone in 2007, every new Apple product launch or update has created such a media splash – with a huge expectation build-up and endless rumors preceding every launch. Yes, perhaps we see this to be the case with only Apple and not HP or Dell because of Apple’s relatively small product line; however, we must chalk part of it up to Apple’s incredible marketing prowess, and its ability to create immense brand value by delivering high quality – from its incredible manufacturing to its vast range of innovative software (e.g. iCloud, App Store) – and its fantastic distribution line. Apple now has over 362 retail stores globally, which 110 million people visited in just the last 3 months of 2011. These Apple Stores offer a highly specialized, quality-driven, and customer-friendly shopping experience. Apple has also very strategically created a product portfolio comprised of products that are all so easily connected with each other, via the iCloud, and has such a loyal customer base that keeps bringing customers back for more purchases, due to high customer satisfaction.

Yes, the iPad did not feature the Siri software that has come to epitomize the iPhone 4S; however, we can rest assured that Siri will definitely make its mark on the iPad also in the near future. We can rest assured that Apple will never stop cranking out new products, and delivering highly complex software and products in the most simplistic way to its consumers, by developing “insanely simple software expressions of complex tasks.” Nothing has been able to stop Apple – be it the 2008 US financial crisis or the death of its founder, Steve Jobs, last year. Apple has just been powering ahead, and today, its share price has reached a staggering $545.

So: what’s the future of Apple according to you? Does the new over hyped iPad fall short of expectations? Is Apple running out of features to add and products to make? Or is Apple’s endless rise to world technological domination only going to continue? Tell us your thoughts below! Post comments, ask questions, think, and debate! After all, your own future hangs in this technological balance.

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